If you do an internet search for MLM Blog, you will find millions of results. In my opinion, the internet is saturated with "dead blogs." These are old, outdated blogs that haven't been updated in months or years. The reasons many of these bloggers quit updating their blog is because they've quit the industry for good, or lost passion for blogging.
And for each blogger that quits, three new bloggers appear. This creates a never-ending flow of new competition, all competing for the same keywords. This means your chances of starting your own successful network marketing blog are quite low. I don't say that to scare you off. Instead, I simply want you to be aware of the competition.
I think it's a better idea to start a website, than it is to start a blog. The major difference between a website and blog is how they are organized. Typically, blogs are organized by date, whereas websites are organized by category. A blog is similar to an "online journal" whereas a website is static and is more like a book.
The biggest advantage to starting a website, compared to a blog, is that you can one day "finish" your website and leave it alone. On the other hand, you need to keep updating your blog forever. Your job never ends. And with a website, you have several more options and control. You have more choices with advertising, with your content, and with your affiliate products.
If you are serious about your network marketing business, you need your own blog or website. The purpose of having your own blog or website is to generate new leads, create multiple streams of income, and brand yourself as a leader.
Most of the gurus in the industry will tell you to start you own blog, rather than a website, because it is easier and perhaps cheaper. My advice to you is to do the complete opposite. Start a website instead.
But rather than writing about network marketing, pick a different approach. Pick a theme that corresponds with your company instead. For instance, if your MLM Company sells coffee, create a website about coffee. Build a 50-200 page website and never mention the name of your MLM Company on it. And don't put a link to your MLM Company on it either.
Instead, create lots of great content, written around good keywords. By doing so, you will get free traffic from the search engines and your content will pre-sell your visitors. Later, you can offer your business opportunity on the back-end. Even better, you can have several monetization models on your website, such as AdSenseR, affiliate products, eBooks and more. This lets you make money off all your visitors, even the ones not interested in your business opportunity.
As you build your list, and build a relationship with your visitors, some of them will want to know more about what you do. They can contact you through your contact form. If they ask about your business opportunity or want more information, you can share it with them. In this case, you become the hunted, instead of being the hunter. And this is the key to success in network marketing. Rather than approaching everyone you meet, you will have 1-5 people approaching you each day.
I hope this makes sense to you. This is doing the complete opposite of what most network marketers do. And it works. I use this business model myself with phenomenal results.
If you want to learn more about my MLM Website Strategy feel free to visit my website. Charles Holmes is an author, affiliate marketer, and network marketer. He is the creator of the MLM Resource Center a leading MLM Website.
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