Many people around the world today are searching for ways to work from home. Some are searching for jobs at home, while others wish to develop a permanent career that will enable them to make money at home for years to come. There is a huge difference in having a job, versus becoming an entrepreneur and building your own home business into a career.
It's no secret that many countries are currently experiencing deep economic recessions or outright depressions. This group includes several major economies, such as the United States, Great Britain, France, Germany, Australia, China, Japan, and others. Smaller countries such as Sweden, Greece, and Portugal have experienced severe economic reversals that almost turned into revolutions.
Corporations have closed or drastically downsized in these affected countries, so jobs have been lost by the millions. Small businesses failures abound. Workers have seen their current earnings and future job security disappear. Many government programs are bankrupt or no longer exist. So what are these affected workers to do? How can they support themselves and their families? The more resourceful are turning to the one person they can always depend upon--themselves.
In order to survive, early settlers had to provide for their own requirements of food, shelter, and clothing, More industrious individuals realized that once their personal needs were met, they often had an excess that could be exchanged for goods and services from others. Some early entrepreneurs began to specialize in areas where they were particularly talented-they made careers from raising chickens, eggs, selling milk, butter, cooking, sewing, blacksmithing, making handicrafts, etc. Thus, home industries flourished as a part of an improving financial picture for many countries.
Because of recent economic downturns, many are turning back to home industries for their financial survival. In our current information and communication age, a huge opportunity exists through marketing goods and services on the Internet.
The most popular home business model twenty years ago was multilevel marketing. MLM companies recruited individuals and encouraged them to expose their goods to personal contacts, such as friends and family. They called this network marketing-marketing to your personal network of contacts. They also encouraged them to introduce these same folks to their business opportunity. The biggest attraction to this business model came in the form of residual income, whereby you could receive a percentage of the future production of anyone you recruited into the business when they purchased or sold the company's products. This business model worked successfully for many years. Today, however, the success stories are few and far between. What happened?
Two developments have seriously impacted multilevel marketing companies: 1) The advent of discount chain stores, and 2) The Internet.
The same or similar products that these companies offer can often be purchased for less at a nearby discount store. These products can also be ordered at great savings via the Internet. Millions of shoppers turn to the Internet to check out anything they require or whatever they hear about. With no salespeople to contend with, nobody pushing them to buy, and no feelings to be hurt by saying "no," shopping on the Internet has become simpler, more comfortable, less expensive, and far more convenient for many.
Once again, the more industrious are recognizing and seizing this opportunity. Modern day entrepreneurs are learning the new skills required to build successful work from home careers. And they are turning to online marketing to do so. Even the more progressive network marketing companies have decided to embrace this movement rather than fight it. With more than 1.5 billion prospective customers on the Internet today, this appears to be a wise decision.
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